FES launches Multiweek TV Ad Campaign
AS PARENTS PREPARE TO RALLY THURSDAY FOR 143,000 STUDENTS TRAPPED IN FAILING NYC SCHOOLS, FAMILIES FOR EXCELLENT SCHOOLS LAUNCHES MULTIWEEK “DON’T STEAL POSSIBLE” TV AD CAMPAIGN
Television and Digital Ads, Beginning Monday, Call for End to System-Wide Failure
New York, NY – A new advertising campaign by Families for Excellent Schools starting Monday portrays a stark reality: the city’s failing schools crisis has an immediate, heartbreaking impact on children. Ahead of Thursday’s rally in Foley Square, where more than 5,000 parents are expected to be in attendance, Families for Excellent Schools will launch television ads airing on WABC, WCBS, WNBC, WPIX, and NY1 starting tomorrow, and digital content in wide release. The ads, which build on the deep concern that parents have expressed over the city’s persistently failing schools, portray what is at stake for children if schools continue to fail them.
The media effort follows the release of the “Tale of Two Schools” report last week detailing the scarcity of successful schools in New York City and the installation of a #DontStealPossible community mural in the Bronx, adding to the growing calls for bold action on education from city and state leaders.
Thursday’s rally, organized by the Coalition for Education Equality, an umbrella group representing families of children in public district and charter schools, will call for bold, urgent action to expand access to great schools. Parents are calling on city and state leaders to work urgently to provide a comprehensive, forward-thinking plan to ensure no child is stuck in a failing school.
A high-resolution version of the television ad can be found here: http://bit.ly/1xtPseH
“All New Yorkers need to see that our city’s children cannot wait,” said Nicole Pacheco, a Coney Island parent. “I hope these ads open their eyes to what is happening to children across the city.”
“My son Davonte is one of 143,000 children trapped in failing schools,” said Ebony Burroughs, an East New York parent. “We cannot stop until every child attends a great school.”
“There are 143,000 students who through no fault of their own cannot read or do math,” said Twana Pinks, a Harlem parent. “I’m joining Team Possible to address this.”
“Right now, 143,000 students are trapped in failing schools. These ads draw attention to this crisis, and call for bold action now,” said Jeremiah Kittredge, CEO of Families for Excellent Schools.
Families for Excellent Schools harnesses the power of families to advance policy and political changes that create and sustain excellent schools.
On Twitter at: @Fam4ExcSchools