Coalition for Every Child Launches TV Ad campaign
COALITION FOR EVERY CHILD LAUNCHES MULTIMILLION-DOLLAR TV AD CAMPAIGN AFTER 6,000 PEOPLE RALLY FOR EXCELLENT SCHOOLS
Ads Focus on 40,000 Connecticut Children that Lack Access to Quality Schools
Television Ads, Beginning Monday, Ask Viewers to “Take a Stand for Connecticut Kids” Over Several Weeks
New Haven, CT – The Coalition for Every Child announced on Monday the launch of a new, multimillion-dollar television ad campaign highlighting an education inequality crisis barring 40,000 Connecticut children from good schools. The ads, which come on the heels of a major rally in New Haven last Wednesday with 6,000 people calling for “excellent schools for every child,” urge viewers to “take a stand for Connecticut kids” by joining the push to fix the crisis.
Both ads, “My School is…” and “Cracks”, cast a light on the 40,000 children who attend 63 persistently underperforming schools across the state–the vast majority of whom are children of color and come from low-income families. Connecticut has made some progress in recent years to give underserved students more high-quality school options, and today’s ads and last week’s rally help generate public awareness for the need for more bold, transformative change to ensure equal access to excellent schools.
“These ads show on screen what many families like mine feel in their hearts—too many children can’t attend good schools,” said Linda Francis, a parent. “We need to see bold change to fix this.”
For the first time in Connecticut, a powerful, grassroots parent effort is being supported by real resources to get their message out. Both ads will air in statewide media markets and on cable and network television for several weeks starting today, and are paid for by Families for Excellent Schools, a parent advocacy group that is a member of the Coalition for Every Child.
“I’m joining the Coalition for Every Child because my daughter is one of the 40,000 Connecticut children without access to an excellent school, and children cannot wait any longer for great schools,” said Tara Maxwell, a parent.
“Connecticut’s families all need to see how pressing this crisis is,” said Cynthia Sherard, a parent. “Every second we wait is another that one of these 40,000 children is being denied the education they need for a bright future.”
“With 40,000 kids trapped in under-performing schools, these ads are a reminder for all of us that the time for bold change is now,” said Jeremiah Kittredge, CEO of Families for Excellent Schools.
The Coalition for Every Child coalition is a movement of parents, students, educators, community members, faith leaders, advocates and organizations dedicated to ensuring that each and every Connecticut student has a quality education. Stand with us and support the campaign for better schools.
TRANSCRIPT – “MY SCHOOL IS…”
A high-resolution version of the television ad can be found here: http://bit.ly/1ATvOIb
“My school is…”
“Makes my brain grow.”
“Makes me feel amazing like I could breathe free…”
“My school is really nice.”
“Like my family.”
“Is going to make me a scientist.”
“My school is where I become someone.”
“Is going to make me the first female Preside—“
“40,000 Connecticut kids would answer very differently, trapped in schools where they don’t learn to read, write, or do math at grade level. Let’s make great schools possible for every child.”
TRANSCRIPT – “CRACKS”
A high-resolution version of the television ad can be found here: http://bit.ly/1zFvLP8
“Every year, 40,000 Connecticut children fall through the cracks. Forced to attend schools where they don’t learn to read, write, or do math at grade level. We’ve made progress, but have so much more to do. This is a crisis we can fix, and now is the time to do it.”
The Coalition For Every Child is a movement of parents, students, educators, community members, faith leaders, advocates and organizations dedicated to ensuring that each and every Connecticut student has a quality education. Stand with us and support the campaign for better schools.